So, the next time we get the question, "I'm new to SEO, how do I improve my site?", we can say, "Well, here's a list of best practices that we use inside Google that you might want to check out. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. MAIN STREET ROI GUIDE TO SEARCH ENGINE OPTIMIZATION Main Street ROI 64 P a g e 4 Introduction Thank you for purchasing The Business Owner’s Guide to Search Engine Optimization (SEO). We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. They search for relevant keywords on Google, Bing, and other search engines every day looking for your products or services. Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. Search Engine Optimization: The Beginner’s Guide to Understanding SEO. ![]() We thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing. ![]() Webmasters often ask us at conferences or in the Webmaster Help Group, "What are some simple ways that I can improve my website's performance in Google?" There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.
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